Running an online club shop: pickup, delivery and preorders

Club merchandise is some of the easiest money a club can make — training tops, scarves, a canteen pre-order. What kills it is logistics: who ordered what, who's paid, and how they get it. An online club shop that handles all three turns a hassle into a revenue line.

Pickup at the club or delivery — their choice

At checkout, members choose pickup at the club or delivery, wherever your club offers it. No more spreadsheets of "collecting from training" versus "posting out" — the order carries its own fulfilment method. And when an order is ready, the member gets a notification that it's ready to collect, so nothing sits in a box behind the canteen for a month. The receipt even shows the pickup or collection note, so there's no confusion about where and when to grab it.

Preorders, so you never oversell

Stock runs out — that's normal. Instead of hiding the item, let members preorder: they order now and it ships when stock arrives. You gauge demand before you commit to a bulk order, and members don't drift off to buy elsewhere.

A shop that looks like your club

Product pages show your club's colours, and members can tap an image to view it full-screen. New and Sale badges highlight featured items, and members can browse as a list or a grid — list by default — with an "All Items" shortcut to see the full range in one tap.

Personalise it, pay with club credit

Some gear only works with a name on it. Where your club turns it on, members can personalise a product at checkout — a player name, number or grade — so the order arrives ready to wear. And members can pay with Club Cash, the club credit built into the app, wherever your club enables it — handy for spending a refund or a reward without reaching for a card. It's all part of the Club Cash module.

• Pickup or delivery, chosen at checkout, with the note on the receipt
• "Ready to collect" notifications
• Preorder out-of-stock items
• New and Sale badges, plus an "All Items" shortcut
• List or grid browsing, in your club's colours
• Per-product personalisation and Club Cash at checkout, where enabled

Why it matters

When you sell merchandise online in the same app as your members and payments, buying takes seconds and fulfilment tracks itself. Members buy more, volunteers chase less, and the club keeps the margin.